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→ SXSW London - Campaign → Red Stripe Beer → citizenM Hotels - Branding → Diesel → Bank of England Museum → Timberland → SXSW London - Branding → citizenM - Campaigns → citizenM - Building Exhibits → Esporão Wine → KK Outlet Gallery → Museum of London → Hans Brinker Budget Hotel → Ecover → Vans → Talisker → Fairphone → USA Today → Eastpak → London Fire Brigade → Mortimer House → Ocean Rebellion → Absolut Vodka → Double Dutch → Vitra → J&B → Karma Cola → Wilde → Books → Is It Art → Questionable Things → Who The Hell





DIESEL – ELEVATING FASHION WITH IRONY

Across four satirical campaigns for Diesel, we built seasonal concepts that spanned global comms, in-store, and events.

The Save Yourself campaign featured eerie silicon-masked models offering anti-aging tips – a Victorian-inspired critique of eternal youth culture, later exhibited at MoMA Antwerp.

Another campaign, inspired by the collection’s Eastern European fairground origins, introduced Donald Diesel, a grimacing mascot parodying corporate-sponsored emotions.

The third campaign is set in an Hieronymus Bosch-inspired Garden of Earthly Delights, celebrating the natural world. The full collection was shot as one single image, then zoomed into and broken apart to highlight individual pieces.

A fourth campaign featured 30 models in surreal daydreams, then reimagined by filmmakers into one-minute shorts. The resulting films appeared in global stores, film festivals, and magazines including i-D and Dazed.