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→ SXSW London - Campaign → Red Stripe Beer → citizenM Hotels - Branding → Diesel → Bank of England Museum → Timberland → SXSW London - Branding → citizenM - Campaigns → citizenM - Building Exhibits → Esporão Wine → KK Outlet Gallery → Museum of London → Hans Brinker Budget Hotel → Ecover → Vans → Talisker → Fairphone → USA Today → Eastpak → London Fire Brigade → Mortimer House → Ocean Rebellion → Absolut Vodka → Double Dutch → Vitra → J&B → Karma Cola → Wilde → Books → Is It Art → Questionable Things → Who The Hell





DOUBLE DUTCH – TAKING A NEW CASH GIFTING APP TO MARKET


How do you brand and take-to-market a cash gifting platform that mixes charitable donations and contemporary art, in a way that is both easy to understand and attractive to a digitally native audience?

Put the work of the world-class artists centre stage, supported by playful animation, expressive typography, and a humorous, tone of voice to communicate strong cause-led messaging. 

The name, Double Dutch, was inspired by the reciprocal jump rope game where players work together (and the fact that the app was founded by two Dutch people living in New York, the famous photographer duo, Inez and Vinoodh). This also influenced the logo.

We were involved from the brand’s inception, working to develop the initial strategy, naming, identity, and tone of voice, right through to the content, social strategy, and all brand communication.