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→ SXSW London - Campaign → Red Stripe Beer → citizenM Hotels - Branding → Diesel → Bank of England Museum → Timberland → SXSW London - Branding → citizenM - Campaigns → citizenM - Building Exhibits → Esporão Wine → KK Outlet Gallery → Museum of London → Hans Brinker Budget Hotel → Ecover → Vans → Talisker → Fairphone → USA Today → Eastpak → London Fire Brigade → Mortimer House → Ocean Rebellion → Absolut Vodka → Double Dutch → Vitra → J&B → Karma Cola → Wilde → Books → Is It Art → Questionable Things → Who The Hell





EASTPAK – GIVING A CLASSIC LINE A MODERN TAKE


Eastpak, long known for quality at a decent price, had lost the bold voice that once set it apart. To reignite that spirit, we took the iconic “Built to Resist” away from being a product claim to a mindset, focusing on everyday acts of positive resistance shared by Eastpak and its audience. 

The campaign centred on a city square scene, zooming in and out of seven individual rebellions that collectively formed a powerful statement. This flexible concept allowed for moments across digital, social, retail, and film, helping to revive Eastpak’s personality and purpose.