ECOVER – THE RECIPROCAL NATURE 
OF NATURE


Ecover’s ecologically-sound cleaning range is made from plant-based ingredients. We were tasked with convincing the ‘light green’ consumer to see the advantages of nature-based science in creating effective and non-polluting cleaning products. By introducing the theme ‘Get nature on your side’, we showed the audience that loyalty to the natural world is rewarding - if you use decent cleaning products, nature thrives and so do we.