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→ SXSW London - Campaign → Red Stripe Beer → citizenM Hotels - Branding → Diesel → Bank of England Museum → Timberland → SXSW London - Branding → citizenM - Campaigns → citizenM - Building Exhibits → Esporão Wine → KK Outlet Gallery → Museum of London → Hans Brinker Budget Hotel → Ecover → Vans → Talisker → Fairphone → USA Today → Eastpak → London Fire Brigade → Mortimer House → Ocean Rebellion → Absolut Vodka → Double Dutch → Vitra → J&B → Karma Cola → Wilde → Books → Is It Art → Questionable Things → Who The Hell





HANS BRINKER – CAMPAIGNS FOR THE WORLD’S WORST HOTEL


Extreme honesty becomes an asset in the long running campaigns for Amsterdam’s infamous backpacker hostel. Each year, the campaigns abide by the same strategy, but change their execution, often making commentary about the hospitality industry’s worst practises, such as greenwashing. They won an Effie (effectiveness award) proving that claiming to be the worst rewards you with the best.


         


    




                                                                                                                                     












         
The Hans Brinker Hotel did the unthinkable, and opened up a second hell hole, this time in sunnier climes in Lisbon. Very much the same with a little less and a little more.




                              


 
 
Bookstores are filled with success stories. The bestsellers. The best Mediterranean recipes. The best way to be the best entrepreneur. The world’s best worst criminals. The best hotels in the world, all lavish coffee table books, with glossy photography and little soul. Hans Brinker had amassed enough stories, marketing campaigns, gossip and unruly behaviour to warrant its own bible. Though amongs the best of the best, there was room for the worst of the worst, in a category of one.





  
Placemats to use and eat; Budget Passport for hotel trade shows.