VITRA – HIGH END DESIGN CLASSICS WITH A DOSE OF HUMANITY


Vitra is the iconic Swiss furniture brand behind design classics by Charles & Ray Eames, Jasper Morrison, and Verner Panton. Known for high-end (and high-priced) office & home furniture, Vitra needed a more human, relatable voice. We helped shift the tone, bringing warmth, wit, and a lighter touch to the often cold, static world of product advertising.

Then, we helped launch VitraHaus - the Herzog & de Meuron museum designed to house the Vitra Home Collection. Beautiful, but sterile, again we infused the launch capaign with a human sensibility through golden hour photography and warm lighting.